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51%: Where Women Work

OCAD's Hult Prize Challenge and Class Project | 2018

Project with Samantha Matters, Sara Qarizada, and Andrew Walls

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* The work on this page is licensed under a Creative Commons

   Attribution-NonCommercial 4.0 International License. 

51% is a co-working space by women entrepreneurs for women entrepreneurs. We designed a space for women to grow their ventures, build community, and break barriers. Fundamentally, our mission was in highlighting both the individual and collective strength of our members. We planned to offer a range of services to support and empower female business owners and amplify their ability to change the story about women in business.


51% was designed for entrepreneurial individuals who identify as female, and includes women who currently own their own business and those who are just beginning their own ventures. 51% would welcome both men and women in our space, however, 51% draws a line in the sand: all businesses that operate out of our space must be majority owned by women.

Process

Problem Finding

  • Primary and secondary research

  • Empathy maps

  • Experience maps 

  • Stakeholder maps 

  • Stakeholder needs analysis 

Problem Framing

  • Customer journey maps

  • Systems maps 

  • Barriers maps and analysis 

  • Value proposition canvas 

  • Human factors map 

  • Problem statements 

Problem Solving

  • Business model canvas 

  • Flourishing canvas

  • Business model map 

  • Competitive Analysis 

  • Market segmentation analysis

  • Financial modelling

  • Implementation roadmap 

  • Service blueprint 

  • Prototyping

  • Testing

View the entire (Hult Prize Challenge) pitch deck:

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