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Honest Eds: Redesigning the Future of Retail

University of Toronto | 2014

Independent Project

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A third year studio project in my Architectural Studies major, this project reimagines the future of retail at Honest Eds. Inspired by Cedric Price’s “Fun Palace”, my project conceptualizes shopping as a theatrical experience, allowing vendors and customers to interact with their products in a new way.

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The first floor hosts workshops and studio spaces for local artists and craftsmen. The retail level is comprised of customizable, modular retail boxes that hang from a truss system. The pods can be moved along the truss system to redesign the space in a matter of hours. The artists and craftsmen display and sell their works in the pods hanging above their studios.

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The purchasing process is simplified as items are automatically scanned when placed in the customer’s bag. Customers either pay from their phone or a kiosk on the way out.

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